Providing Artists Tools to Reach Fans, Enhance Commercial SuccessĪt a time when so many have lost income from touring and other live appearances, UMG has been providing its artists and their teams with tools and technology enabling them to connect remotely with fans and enhance their commercial success. You can find the growing list of artists and their initiatives here. And whether it’s a special performance, a new song, a helpful message or something else, UMG backs numerous of our artists’ and songwriters’ initiatives to help those in need. In addition, UMG’s artists and songwriters give their time, energy and resources to help those affected by the pandemic, including financial support to a range of organizations. UMG Artists & Songwriters Helping Those In Need Our companies – including our labels, Universal Music Publishing Group, Universal Music Enterprises, Bravado, and our independent distribution services – offered qualifying artists, songwriters and independent labels affected by COVID-19 various forms of financial assistance to help them weather the challenging times. Assisting Artists, Songwriters and Independent Labels in Challenging Times We also launched the “UMG All Together Now Foundation” to harness the collective power of our passionate community of music-lovers – ranging from employees to artists to fans – to support and partner with organizations around the globe that are working towards meaningful positive change. employee donations to qualifying charities. Through our “All Together Now: Stay Connected,” UMG has provided: 1) direct financial support to organizations such as MusiCares’ COVID-19 Relief Fund and Help Musicians UK to provide relief to affected music workers and 2) matching contributions for U.S. We expanded our longstanding philanthropic program to support those in the music community most deeply impacted by the virus. In response to the COVID-19 pandemic, we’re providing support in a variety of ways globally to employees, artists, songwriters and the broader music community, including:Įxpanded All Together Now Philanthropic Program COVID-19 Response UNIVERSAL MUSIC GROUP’S RESPONSE TO COVID-19
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